Local SEO - promotion of business with the regional reference. If you look at the kind of business most. Starting from doctors and lawyers, finishing restaurants and specialist repair.
Why local seo gaining popularity?
Everything is very simple.
The first reason. People do not want to waste their time on the road. The main problem - it's plug and the usual laziness.
It is easier to find a massage therapist, dentist, lawyer and so on in their area is not far from home, rather than spend time on the road.
The second reason. Google has begun on another rank sites, so the longer benefits from companies that are close by. Not only maps but also in an organic search.
If we take the statistics, then:
• More than 70% are looking through mobile
• if such subjects as a lock smith, then the site visitor can not get there, he will call
• Traffic is good, but everyone needs calls, application
Local SEO - about the most important nuances
To receive a normal result, it is necessary to work not only on their website, but also on all sites that are locally climb to the top on the desired semantics.
Consider the details:
1. Local SEO for your site
In order to rank the site properly and gets results, do everything the same as for any other site.
a) Good semantics
• Key questions
• Basic + city name
• Basic + area + street name
As a result, for the big cities can get quite normal semantics.
b) Competent internal optimization
Nothing new. Just like with any other site. Namely:
• normal internal optimization
• technical optimization
• lead the whole site in order to optimize it and in all plans
Super important: do responsive site, so that it is normally displayed with phones and also to immediately be able to press and to call him to the phone.
Otherwise, you normally lose the trust of customers.
In many niches, especially in the United States do not bother with the optimization of websites that gives you much more likely to take better position to get more traffic and leads.
In a simple, provided that good to make internal optimization and everything else described in this article.
Who would not say that. Backlinks actually work, especially for the local promotion.
The most basic links:
• local sites
• Local thematic sites
• thematic sites
• social sites (to affect ranking tumblr, wordpress, blogspot)
This basic. It is best to link to a good site in the subject article to this topic. These links provide the best return.
In order for you to register all the directories, you must NAP:
• phone number
• the same address where the office
This is necessary for almost any directory that is in the list.
Citations work and need to promote any local business.
e) Conclusion on site
The above are the main key points that are needed to ensure that the site got the result and began to rank and generate local traffic.
A short check list for the site:
• good site
• content on the site
• internal optimization
• The responsive design that was ok with mobile
This is the main work, which is usually carried out on the site to get the results.
a) Google Business
You must log on to any. If you do not want to lose out on potential disabilities from Google.
The check list is simple:
• Business registration = at this link
• proof of address
• Page Setup
• Work with the pumping of the page and review
It is not the card, but can give good leads are not depending on the availability of the site.
Yelp - a big directory that is well ranked in Google for the majority of local topics. As a consequence generates normal traffic and gives leds.
How to do it:
• registered company page
• is working on the review (the most important internal factor)
• buy a paid appearance in section
From our testing paid advertising inside Yelp can work, but does not always pay off. It is necessary for each test case and look at the impact.
Often, the return - it calls, and transitions to the primary site. But most call. It is therefore important also to put a virtual number Yelp for normal intelligence.
c) Bing Local
Same as Google Business, only for Bing.
3. Other sources of local search traffic
Other sources can be identified:
Very often you can find YouTube videos to issue the most necessary needs.
In fact, everything is simple:
• do video
• optimize its
• add to the title and the video itself phone
• pump through a little
As a result, we get the traffic to the video and as a result of the calls concerned. Everything we do with the help of video - increasing the visibility of the company as a whole on the desired semantics.
• You can fill the same video 5-15 times
• everyone is enchanted by a particular city / town / region
• Immediately get them top and conversion
About how this can be done with more examples are detailed articles on the blog.
In recent years, one can observe this video plan in Google search results. At least not so stupid to use.
The scheme is the same as with YouTube. And the video can be filled with the same.
c) Bing organic
By passing the card, you can receive traffic from Bing for local businesses. We are considering this option as an additional source.
Because under Bing is better to do a separate site. Bing likes:
• keywords in the url
• dense text
• direct anchor (there is not always, but often can only do right anchor text in links)
As a result, generate additional leads
Local SEO is gaining momentum. For one simple reason - it generates leads are from the Internet to the local businesses.
People are more convenient to buy or make a decision locally, rather than spend time on the road. So just need to be in sight and do everything correctly in terms of SEO. As with the cards, and with the site and other sources.